Branding / Graphic / Type

Branding / Graphic / Type



Type design


In 2019, MAKEOUT was asked to rebrand the bridal shop “Le Chapeau”. It’s a bridal store that had recently been taken over by The Ivory Club. They wanted to add a personalised touch to the branding: a bridal store for the young bride. Hip, creative, trendy and youthful.

I thought a custom font for the name, labels, titles and other big set type would give it an edge over other shops in Antwerp.

I started with an open type font and molded it to fit a high contrast sans serif. The personal, youthful approach was added with aesthetical, and sometimes abrupt, transitions between thick and thin parts of the letters.

All images are the property of Walter Oscar Rothe, unless otherwise stated.