Branding / Graphic / Type

Branding / Graphic / Type


Chapeau Sans

Type design


In 2019, MAKEOUT was asked to rebrand the bridal shop “Le Chapeau”. I thought a custom font for the name, labels, titles and other big set type would give it an edge over other shops in Antwerp.

Since I had about two weeks, I started with an open type font and molded it to what you now see below. A high contrast sans serif display font with aesthetical, and sometimes abrupt, transi- tions between think and thin.

All images are the property of Walter Oscar Rothe, unless otherwise stated.