CHAPEAU SANS
Type design
2019
In 2019, MAKEOUT was asked to rebrand the bridal shop “Le Chapeau”. It’s a bridal store that had recently been taken over by The Ivory Club. They wanted to add a personalised touch to the branding: a bridal store for the young bride. Hip, creative, trendy and youthful.
I thought a custom font for the name, labels, titles and other big set type would give it an edge over other shops in Antwerp.
I started with an open type font and molded it to fit a high contrast sans serif. The personal, youthful approach was added with aesthetical, and sometimes abrupt, transitions between thick and thin parts of the letters.
I thought a custom font for the name, labels, titles and other big set type would give it an edge over other shops in Antwerp.
I started with an open type font and molded it to fit a high contrast sans serif. The personal, youthful approach was added with aesthetical, and sometimes abrupt, transitions between thick and thin parts of the letters.
11:50:37
Monday Nov 5 2018