Branding / Graphic / Type






Branding / Graphic / Type


OSCAR ROTHE



Chapeau Sans

Type design

2019


In 2019, MAKEOUT was asked to rebrand the bridal shop “Le Chapeau”. I thought a custom font for the name, labels, titles and other big set type would give it an edge over other shops in Antwerp.

Since I had about two weeks, I started with an open type font and molded it to what you now see below. A high contrast sans serif display font with aesthetical, and sometimes abrupt, transi- tions between think and thin.

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All images are the property of Walter Oscar Rothe, unless otherwise stated.