Branding / Graphic / Type






Branding / Graphic / Type


OSCAR ROTHE



CHAPEAU SANS

Type design

2019


In 2019, MAKEOUT was asked to rebrand the bridal shop “Le Chapeau”. It’s a bridal store that had recently been taken over by The Ivory Club. They wanted to add a personalised touch to the branding: a bridal store for the young bride. Hip, creative, trendy and youthful.

I thought a custom font for the name, labels, titles and other big set type would give it an edge over other shops in Antwerp.

I started with an open type font and molded it to fit a high contrast sans serif. The personal, youthful approach was added with aesthetical, and sometimes abrupt, transitions between thick and thin parts of the letters.

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