Branding / Graphic / Type

Branding / Graphic / Type


Type design


Love Sans wasn’t really the direction that MAKEOUT wanted to go in, so we researched other examples of more neutral typefaces. These fonts would still have a distinct character but could be put in a variety of different situations and still work well.

From that research, I made the capitals for Paradise Medium. Grotesque inspired shapes with some characterful additions and choices sprinkled throughout. Again I only had two weeks to make it work and the result is visible below.

All images are the property of Walter Oscar Rothe, unless otherwise stated.